Hyundai Veloster rolltop unveiled in LA

CarsGuide ·

29 November 2012

The Hyundai Veloster sport-coupe has lost its top in time for summer – and thanks to a clever tailgate can now fit a bicycle in the back. Or a surfboard.

Unfortunately, the Los Angeles motorshow car is a concept for now and only under consideration for production. "If it were put into production, we'd certainly consider it, we reckon it's a fantastic machine," said Hyundai Australia spokesman Bill Thomas.

The fabric roof means the three-door has lost none of its original shape – and the top itself can be bunched up at the front or the back, depending on whether you want sun or shade. The idea for the car it dubs “C3” came from Hyundai’s California design studios.

“The Veloster C3 Roll Top concept offers the ‘no strings attached’ freedom of a roll top convertible and customizable utility,” said Chris Chapman, chief designer, Hyundai Design North America. The Veloster is Australia’s top-selling sports car, notching up more than 3000 sales to October, just shy of the Hyundai Santa Fe SUV.

But Hyundai says coupes are fashion driven and so it needs to come up with new ideas to keep the Veloster fresh. Hyundai says its Los Angeles concept coupe was inspired by hipsters (urban types who wear old skin tight clothes, ride fixed wheel bicycles and, some say, don’t wash much).

According to the Hyundai press blurb: “Fixed gear bikes, or ‘fixies’, moved from trendy accessories for hipsters and into the bicycling mainstream. These colorful bikes are minimalistic with only a single speed and no brakes.” The Hyundai Veloster, however, does come with brakes. That’s probably a good thing. The show car is based on the turbocharged version.

 

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Written by

Joshua Dowling

Published 29 November 2012