"It has its own following," says McDonnell about the V8 ute. "It's a hero for us. It's close to our hearts."
The first Maloo was launched in October 1990 at the Sydney Motor Show as the first V8 sports ute. It still holds the Guinness record for the fastest ute with a speed of 271.44km/h set in 2006.
In its 20th year, HSV celebrates the Maloo's milestone with a special model limited to just 100. The new ute goes on sale in October and will be a highlight at the Deniliquin Ute Muster (October 1-2).
The new Maloo features large air scoops at the side, 20-inch black wheels from the GTS, matte black hood scoops and a bi-modal exhaust.
"It's more aggressive than in the past," says McDonnell.