Ford to add new premium Vignale sub-brand

Vignale (pronounced: Vin-ya-lay) will make its formal debut at the Frankfurt motor show next week. Vignale will provide Ford with upmarket offerings in markets where its Lincoln brand isn’t sold, which means we might have a change of seeing it come to Australia. Ford says it will be available in overseas markets by early 2015.

Ford is using its latest Mondeo as the platform to launch Vignale. The carmaker has confirmed, however, that other models will get the Vignale touch. So what exactly does the Vignale branding bring to the table? According to Ford, it brings unique interior and exterior design touches, premium craftsmanship, and exclusive specification and technologies.

Some of these include 20-inch alloy wheels, unique badging, chrome door handles and mirror caps, mesh grilles, non-standard bumpers and an exclusive colour palette. The brown colour you see here is a Vignale exclusive called Nocciola. For the interior, Vignale models will feature quilted leather trim as well as soft-touch materials extending to the steering wheel, instrument panel, centre console, door top-rolls and centre arm rest.

Buyers will also be able to opt for embossed scuff plates and floor mats with thick pile carpet. Technology buffs will be catered for by a Ford SYNC with MyFord Touch interface, wi-fi capability and adaptive LED headlights, among other items.

Ford says the Vignale branding will help speed up the buying process by offering the automaker’s best items in the one package. Everything will be customisable though, and there will also be some post-sale experiences that Ford says has been inspired by non-automotive VIP services such as chauffeuring, clubhouse access and rewards points.

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