Ford snubs Aussie Mustang fans

Ford says it is on a renewed mission to focus on customers as its sales hit a 48-year low. But it has given some of its biggest fans the cold shoulder this weekend.

Ford put a brand-new Mustang on a high-rise rooftop for Sydney's New Year's Eve celebrations, but it won't put one on a truck to Adelaide for the nation's biggest gathering of the classic muscle cars this weekend.

Ford fans are upset the company won't be sending a new Mustang for the show, even though there are three display models in Australia ahead of the car going on sale later this year.

"Not in my wildest dreams did we expect Ford to let us down," said John Greco, the president of the Mustang Owners Club of South Australia, which is hosting the annual gathering of every Mustang club across the country in Adelaide on Saturday.

"Ford likes to say that it is in touch with its fans, but you'd have to say that's not the case, we're bitterly disappointed."

Big corporations need to support the people at the grass roots level

Mr Greco suspects Ford did not support the event because it wrongly believes Mustang enthusiasts can't afford one of the new models, which will cost from about $50,000.

"What Ford probably doesn't realise is that more than a dozen club members have already ordered a new one, and many of the classic Mustangs are worth as much as, if not more than, a new one," said Mr Greco.

"At some point, big corporations need to support the people at the grass roots level, who support you."

More than 250 classic Mustangs will be on display

More than 250 classic Mustangs will be on display, including cars from interstate clubs.

Ford spokesman Wes Sherwood confirmed there was "dialogue" with the Mustang club about displaying a new model "but no commitments were given".

"We always live up to our commitments and we've not reneged on anything," said Mr Sherwood.

"Our global approach is that car clubs are self sustaining, in general we don't have a regular role with the clubs," said Mr Sherwood. "That's no different to what we do anywhere in the world."

Ford said it would be "there in spirit" at the Mustang event this weekend. "We're connected to them no matter what," said Mr Sherwood.