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A car dealership in the Adelaide suburb of Frewville will be forced to take down its latest marketing after complaints were raised with Burnside Council.
Belcar Chrysler Jeep Dodge dealership, on Glen Osmond Rd, erected a bright orange jeep that rotates atop a 12m pole last month. Burnside Council received two complaints about the jeep last month.
The council's communications adviser, Jenny Barrett, said the dealership did not apply for approval. The dealership has been given until February 28 to take it down, otherwise council would take legal action.
Belcar Chrysler Jeep Dodge general manager Grant Jasper said the dealership did not apply for approval as it believed it was unnecessary for a temporary structure. He said Belcar offered to submit a retrospective application and lower the pole's height.
"We spoke to the council and we were just shut down," Mr Jasper said. "We were flatly told if we made an application it would be denied."
Belcar staff were disappointed the "Jeep on a stick", which would have been on display for six months, would be removed.
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