Kia has joined forces with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Centre in New York.
The project kicks off a 10-month partnership that will spawn other concepts based on the iconic characters that make up the Justice League. Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment's “We Can Be Heroes'' campaign, a relief effort to fight famine in Africa.
Fitting for the caped crusader's dark and mysterious personality, Kia's range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customised with several unique Batman elements.
Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman-themed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system.
Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights. Moving beneath the cape, the Optima's seating surfaces are costumed in custom black leather and suede with bold yellow accent stitching.
Gotham City's streets are full of villains and the Batman-themed Optima is ready for action at a moment's notice with a Bat suit and cowl mounted in the trunk and utility throwing stars installed in the center console.