A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising's big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.
Chrysler was one of nine automakers that took advantage of advertising's biggest and most expensive showcase, at $US3 million ($A2.97 million) for 30 seconds, to try to show they're back after two tough years for the industry.
The cinematic third-quarter Chrysler ad starred Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talks about how the city has survived going through "hell and back''.
"This is the Motor City and this is what we do,'' Eminem says.
Another hit was a Volkswagen ad that showed a boy in a Darth Vader costume trying to use "The Force'' on objects, including the Passat. Volkswagen released the ad early on Youtube.com and it had more than 13 million views before the game even started.
We've gathered some of the best car commercials on the list for this year for you below.
|Mercedes-Benz - Click here to watch the video|
|Volkswagen - click here to watch the video|
|Chevrolet Camaro - Click here to watch the video|
|Kia Optima - Click here to watch the video|
|Hyundai - Click here to watch the video|
|Cars.com - Click here to watch the video|
|Chrysler feat. Eminem - Click here to watch the video|