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You say: "We actually think the Koreans now make better cars than most of the Japanese brands." This is a big call. On what basis is that reasoning put forward? Are you saying the quality, reliability and durability of the Korean product componentry is superior? Or is it a comparison of the on-road driving experience and general ambience and/or quality of the interior of the vehicle? Obviously the Korean products have improved significantly, so hopefully all aspects are considered when opinions are expressed.
When the Japanese brands slashed development spending through the global financial crisis, the Koreans spent more to improve their cabin quality, engines, gearboxes and everything else. Kia and Hyundai now also have specialist engineers who tune their suspensions just for Australia. They also lead on warranty and service costs, for a compelling overall package on cars like the Hyundai i30 and Kia Proceed.
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