Watch Kia's Hotbot get revenge on a grubby motor show guy.
It’s February – our favourite month for car ads.
Carmakers spend up big on the annual Super Bowl commercials, with a 30-second in-game spot costing $3.7m and even slots at the start and end of the game commanding premium prices.
It’s money well spent if they can attract attention – and turn it into sales. And a good ad can go far beyond the game day, turning viral and getting millions of views. Volkswagen’s Darth Vader from the 2011 Super Bowl and the hot Adriana Lima commercial from the 2012 Super Bowl are just two of the stars that went on to become global successes.
So which are the big contenders this year?
Mercedes-Benz was early out of the gates with a teaser featuring swimsuit model Kate Upton ‘washing a car slowly’. The shapely Ms Upton doesn’t actually get her own hands wet – except to blow a bit of foam around – and her role seems to be mainly distracting the footballers who are doing all the hard work.
Merc has followed up with what must have been a costly exercise for the CLA, with a pact offered by Willem Dafoe as Satan, and the Rolling Stones ‘Sympathy for the Devil as the soundtrack.
We reckon Coke filched ideas from two top Aussie movies. Their Coke Chase ad features a gang of Mad Max baddies and a crew of showgirls in a pink Priscilla bus, vying with a Great Escape motorbike, a posse of cowboys and a camel-leading Arabian sheik – all in a race to a giant Coke bottle.
The ad is the key creative in an online campaign that lets viewers vote to let three of the teams reach the bottle first – or delay the other teams by watching linked ‘sabotage’ videos.Voting will run through to the final second of the Super Bowl game, and the team with the most votes will star in the ad to air immediately after the game finishes.
The early teaser for Toyota’s ‘Wish’ spot featured The Big Bang Theory’s Kaley Cuoco – it looked like fun and was backed up with the 'Careful What You Wish For' full ad, which gained much from Cuoco's perky personality as Penny.
Hyundai has gone all-out for the Super Bowl with several spots. The 'Team' one for Santa Fe is an early favourite, with some great performances from child actors -- and a very scary mum.
The 'Playdate' takes you on an extreme day out of having fun and upsetting security guards, bikies and police, with the Flaming Lips providing the soundtrack.
The Genesis gets talked up in 'Excited' with Hyundai touting its advantages over high end, and particularly German, luxury cars.
And then there's the aversion therapy of 'Stuck', showing some of the worst vehicles you can be stuck behind in traffic -- unless you have a Hyundai Sonata to overtake them, of course.
Volkswagen has ditched the Star Wars theme, and instead drafted reggae legend Jimmy Cliff for their ‘Get Happy’ teaser – and then got into a little hot water with the full ad, which shows Caucasian men taking off Jamaican accents.
We'll be updating with all the others as they appear. so stay tuned.