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A poster of the Lamborghini Countach LP400 S was a schoolboys’ legend in the 1970s. Photo Gallery
Yes, it’s true. Men start salivating when they see a great car.
New research by a US professor has found that men shown photos of exotic sports cars generated more saliva – presumably collected by some lucky research assistant.
Published in the latest Journal of Consumer Research, the study by Professor David Gal from Northwestern University found that when he told men to imagine their dream date, a group that was shown sports cars drooled more than the group who were told to imagine getting a haircut.
In his paper, A Mouthwatering Prospect: Salivation to Material Reward, Prof Gal says the response is a sign that people can actually ‘hunger’ for desirable objects.
The research also claims that the salivation is increased if the car is linked with an image of an attractive women. But then, that’s probably not news to the publishers of most ‘gentlemen’s magazines’. Or to the teenage boys who used to make them best-sellers before the internet decimated their profits.
And it’s a combination that made the Lamborghini Countach LP400 S a schoolboys’ legend in the 1970s. But that car would have had the same impact even without the draped flesh.
We’ve put together a gallery of some of our top saliva-prompters. Which cars make you drool? Let us know below…
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